It’s an ancient Indian saying “Vasudhaiva Kutumbakam,” which means that the world is one big global family. This proverb has gained its significance in this high-tech digital era. Now, you can connect with the entire world in the blink of an eye.
With this evolving technology in their hands, even small Indian business owners have changed their ways of marketing. whats app marketing has gained pace since 2023 with the launch of “Whats app channel”.
This new feature has opened new doors to digital marketing. Businesses can broaden their reach, streamline their operations and automate personalised interactions, with Whatsapp automation.
Many accomplished Indian small businesses like Wheel Crafts, Shonas style, Chamunda 247, and Eatoes have dug treasures through WhatsApp marketing.
Today, we have hand-crafted a list of the most promising and fruitful, messaging app marketing tips and tricks that will help you engage more customers.
- Customised Outreach drives-
The most efficient way to utilise WhatsApp messaging is to navigate through the customer data and then send them personalised messages accordingly. For example, if you are a baby product company then you can send promotions or product updates according to the age of the baby /last purchases.
- Automated communication-
Add a Whats App button, and chatbots, on your website and all your campaigns, so that your customers can interact with you flawlessly. Small businesses can use Whats app API, you can streamline your customer interaction and integrate with other apps to enhance their experience.
Utilize the automated messages feature to save response time and customer bounce rate. We suggest you automate welcome messages, away messages and quick replies.
It helps you to send automated messages to a targeted audience according to their preferences and demographics. This enables you to reach the right customers, anywhere at any time of the hour.
- Brand promotions-
Keep your customers updated with the latest promotions, deals, new products, offers etc. The best way is to segment your customers and send messages according to their purchase patterns, demographics and customer behaviour. In this way, your customers get personalised texts that are more useful to them.
Sales offers also create a sense of urgency, as most of the deals are available for limited offers, so customers are more likely to take action immediately.
This method is one of the best tricks to engage your customers and promote sales. For example, I am a regular customer of Mamaearth. I purchased a few products in the buy one, get one scheme. The next time they launched the same scheme, they messaged me and I was attracted to the lucrative scheme again.
- Collaboration With Other Marketing channels-
The smartest low-budget move is to tie up with influencers, they market your product and services through their channels and WhatsApp groups. This also builds the credibility of your organisation.
Big business marketers infuse multiple marketing channels in there strategy to make it more effective.
- High quality, relevant content-
Content is the king of digital marketing.High-quality, fresh, engaging , and relevant content is the key to converting your potential customers into permanent customers.
Use tutorials,demo videos and live experiences to give a real-life takeaways. Amazon has added product demo videos and it has worked wonderfully for them. People can make an informed decision when they have felt the product practically through visionary effects.
Create innovative campaigns, entertaining or informational videos, and interactive messages to tune in to your customers. Encourage them for regular interactive updates, feedback, reviews and follow-ups. This builds a trustworthy relationship with customers. For example,a pps like blinkit have chatbots for attending queries. After your query is resolved they ask for your reviews.
- Customer support service-
Leverage the power of API for responding to queries and complaints. Automated chatbots or responses through live messages, can be used to give quick replies to customers. This increases the satisfaction level. Your consumer retention rate also hikes by integrating this customer service strategy. Many small businesses have switched to this method now.
These few magic tricks can become game changers for your start-up if you inculcate them smartly within your digital marketing strategy.
How Utilising Whatsapp Marketing Can Open Multiple Doorways For You?
- Direct communication- can personally reach your buyers through a mobile marketing strategies.Your consumers can do a real-time conversation with your company anytime,anywhere.
- Economical- This form of marketing is very pocket-friendly. It just requires some engaging content, an excellent internet connection and phone numbers to tap the potential customers.
- Easily shareable-Whats app messages can be shared amongst friends and family. This increases the potential of getting your content to go viral.
- Massive engagement rate-Messaging has a 98% open rate. This gives a surety that your message is received by the users.
Major Takeaways
Whats app marketing is growing with lightning speed. It has brought several small businesses into front foot action. Chatbots, AI tools and meta have revolutionised digital marketing. Mark Zuckerberg envisions AI-driven communication, sales, meta verification and WhatsApp calling for businesses.
These new features will change the hackneyed marketing methods with modernised tech driven marketing.So, a wide room of opportunities would be opened for MSMEs in India as well.
We have taught you the most gainful ways of leveraging WhatsApp channels. These will widen your horizons so that you can fly high to touch the sky.
FAQs
| Q1 What kind of content is best for small businesses in India? A1 You can create product videos,tutriols,for new products,festive or special offers,customer testimonials and local language messages. |
| Q2 What is the ideal rate of messaging or customers? A2 The ideal rate is 1-2 messages per week,excessive flooding can annoy your customers. |
| Q3 Can polls and surveys be used to engage our customers? A3 Yes,they are also a good way of engaging customers and gathering insightful information for further use. |
